IPU highlights clear health advice and the supportive role of community pharmacists for women and families
- Research indicates that 42% of people do not understand the risks of alcohol and pregnancy with more than one in five people believing that some alcohol is safe during this time.
21 May 2026: Pharmacists are advising women, partners and families that choosing not to drink alcohol during pregnancy, and when planning a pregnancy, is the safest option for both mother and baby. The advice comes as the Irish Pharmacy Union (IPU) launches a new public information campaign in partnership with the HSE aimed at supporting alcohol-free pregnancies through clear, evidence-based health information.
Research from the HSE shows that women can often feel overwhelmed by conflicting information and advice about pregnancy and fertility from a range of sources, including social media, partners, family and friends. Misconceptions about alcohol use during pregnancy can lead to uncertainty and may create barriers to an alcohol-free pregnancy.
In 2023, the World Health Organisation advised that there is no safe level of alcohol consumption as any amount carries a risk of harm. This is especially important during pregnancy, when alcohol at any stage can increase the risk to the developing baby.
Pharmacists are advising that there is no safe level of alcohol in pregnancy and that alcohol use during pregnancy can increase the risk of a number of complications, including:
- Increased risk of miscarriage and stillbirth.
- Premature birth.
- Low birth weight.
- Birth defects, particularly affecting the heart, kidneys, and facial structure.
- Developmental delay, which may not become apparent until later in childhood.
Ireland has one of the highest estimated rates of prenatal alcohol exposure globally and is estimated to have the third highest rate of Fetal Alcohol Spectrum Disorder (FASD). Research indicates that 42% of people do not understand the risks of alcohol and pregnancy, with more than one in five people believing that some alcohol is safe during this time.
The IPU’S Head of Professional Services Susan O’Dwyer said, “Pharmacists, as community healthcare professionals, play an important role in supporting women with practical, evidence‑based health advice. Anyone with questions about alcohol use during pregnancy, or who may need support to stop drinking, should feel comfortable speaking with their local pharmacist for guidance.”
Advice from the IPU includes:
- If you are planning a pregnancy, stop drinking now.
- For those trying to conceive, it is healthier for both partners to avoid alcohol.
- While many may drink before they realise they are pregnant, they should stop as soon as you find out.
- If you have difficulty stopping, seek advice from a pharmacist, or use HSE support services.
“Women and families should not feel they have to navigate conflicting advice alone,” Ms O’Dwyer said. “Community pharmacists can provide accessible, evidence-based guidance on alcohol and pregnancy and help people access further support where needed.”
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