Showcasing your Pharmacy Online

Overview

This course provides the learner with the knowledge of how to bring your pharmacy brand online. Whether you wish to become an online retailer or simply promote your pharmacy business on social platforms, this course will provide you with the skills to reach your existing customers and to engage with potential new customers in an online setting. Social media creates an opportunity for operators of all sizes to make their pharmacy stand out from competitors. You can demonstrate your unique selling points, highlight the expertise of your team and create a community of engaged followers.

In doing so, you create loyalty to your brand and sales opportunities. The course will also include tips and tricks relevant to the pharmacy business, including how to showcase your brand and your product range and give advice to your audience in an appropriate manner. This course aims to equip learners with the knowledge, skills, and competence to showcase their pharmacy on social media, engage with followers and grow their brand online.

Course Content

• An Introduction to Social Media Marketing;
• How to brand your business online;
• The platforms that may help you reach your goals;
• Creating a social media campaign;
• Building a community;
• Promoting Service and Products to an Online Audience; and
• Social media dos and don’ts.

Course Delivery and Methodology

This course is delivered over one day via a tutor-directed online workshop. The highly interactive course uses tutor-led presentations and discussions, individual exercises, and case studies to reinforce learning.

Learners will need a computer/laptop and a set of earphones/headset to attend.

Course Schedule

The spring workshop is Thursday, 23 April 2026. The workshop runs from 10.00am – 4.00pm with a break for lunch.

Assessment

Participants who complete the course will receive an IPU Professional Academy Certificate of Completion.

Course Fee

The cost of this course is €299 for learners working for IPU members; or €599 for learners working for non-members.

How to Enrol and Pay

1. Go to www.ipu.ie.
2. In the top menu, click on “IPU Professional Academy” and then select Training Courses.
3. If you want to browse first, just click View Course to read the details.
4. From the Training Courses page, you can add courses to a shopping cart by hovering over the course you want and clicking Add to Cart. You will be able to increase the quantity at the Checkout point. You can continue adding other courses to the cart, or when you are done, click View basket on the last course you added, or, if you are viewing a course, click on the basket icon in the right-hand corner and click View Basket.
5. From here, you can increase the quantity but make sure to click Update Basket if you do so.
6. Please, make sure you click on the green button ”Members Login” and log on if you are a member, so the system will show the member price.
7. Click Proceed to Checkout when you are happy with your booking (s) and enter your billing and pharmacist details.
8. You can then scroll down to enter the student details. For example, if you are intending on booking one student on one course and then two students on to a different course, you will see three student bookings appear in the Checkout, since you are booking three slots. The name of the course (s) you have selected will appear at the top of each slot so you can enter the details of the appropriate student to the selected course. You would then repeat the same for the next two student slots.
9. After entering all the required information, enter your card details and click Place Order to pay for all of the bookings in one go. This eLearning course is available to purchase 24/7 and is placed on the IPU Professional Academy Learning Management System (LMS).