In this section, you will find marketing resources such as images, posters, videos, media guides, GIFs and more to help you promote community pharmacy.
The IPU advertising campaign is an important part of our communications strategy because it is how we get the message out there to the public about how much pharmacy can do for patients and aims to position the pharmacy as the first stop for healthcare advice.
We ran a two-week COVID-19 campaign from 22 February – 7 March. The message behind this campaign was to thank the public for their patience, make them aware of the safety measures in place to protect customers and staff, and remind them that pharmacies have remained open during this pandemic. A radio ad aired on RTÉ Radio 1, Today FM and regional stations and promoted ads were spread across Facebook and Instagram.
|IPU supports UNICEF campaign to Get a Vaccine Give a Vaccine||22 June 2021||View|
|Media Kit – IPU COVID-19 Campaign||19 February 2021||View|
|IPU COVID-19 Radio Ad Feb/March 2021||19 February 2021||View|
|First Aid Emoji Video||3 December 2019||View|
|First Aid Emoji Video Widescreen||3 December 2019||View|
|Media Kit: Be Well This Winter – Think Pharmacy||12 November 2019||View|
|Be Well This Winter – Think Pharmacy poster||12 November 2019||View|
|Think Pharmacy Media Kit||13 July 2018||View|
|Think Pharmacy||13 July 2018||View|
|Under the Weather?||13 July 2018||View|
|Tummy Bug?||13 July 2018||View|
|Aches and Pains?||13 July 2018||View|
|Sniffles?||13 July 2018||View|
|Self Care Image||29 January 2018||View|