Marketing Resources

In this section, you will find marketing resources such as images, posters, videos, media guides, GIFs and more to help you promote community pharmacy.

The IPU advertising campaign is an important part of our communications strategy because it is how we get the message out there to the public about how much pharmacy can do for patients and aims to position the pharmacy as the first stop for healthcare advice.

We ran a two-week COVID-19 campaign from 22 February – 7 March. The message behind this campaign was to thank the public for their patience, make them aware of the safety measures in place to protect customers and staff, and remind them that pharmacies have remained open during this pandemic. A radio ad aired on RTÉ Radio 1, Today FM and regional stations and promoted ads were spread across Facebook and Instagram.

Four messages were created:

Marketing Resources

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COVID-19 Vaccination

The latest updates on the COVID-19 vaccination programme and pharmacies’ role
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