Marketing Resources

In this section, you will find marketing resources such as images, posters, videos, media guides, GIFs and more to help you promote community pharmacy.

The IPU advertising campaign is an important part of our communications strategy because it is how we get the message out there to the public about how much pharmacy can do for patients and aims to position the pharmacy as the first stop for healthcare advice.

We ran a two-week COVID-19 campaign from 22 February – 7 March. The message behind this campaign was to thank the public for their patience, make them aware of the safety measures in place to protect customers and staff, and remind them that pharmacies have remained open during this pandemic. A radio ad aired on RTÉ Radio 1, Today FM and regional stations and promoted ads were spread across Facebook and Instagram.

Four messages were created:
ImageTitleDate
IPU supports UNICEF campaign to Get a Vaccine Give a Vaccine22 June 2021View
Media Kit – IPU COVID-19 Campaign19 February 2021View
IPU COVID-19 Radio Ad Feb/March 202119 February 2021View
First Aid Emoji Video3 December 2019View
First Aid Emoji Video Widescreen3 December 2019View
Media Kit: Be Well This Winter – Think Pharmacy12 November 2019View
Be Well This Winter – Think Pharmacy poster12 November 2019View
Think Pharmacy Media Kit13 July 2018View
Think Pharmacy13 July 2018View
Under the Weather?13 July 2018View
Tummy Bug?13 July 2018View
Aches and Pains?13 July 2018View
Sniffles?13 July 2018View
Self Care Image29 January 2018View

Marketing Resources

Latest News

COVID-19 Vaccination

The latest updates on the COVID-19 vaccination programme and pharmacies’ role
New Updates

COVID-19 Vaccination

The latest updates on the COVID-19 vaccination programme and pharmacies’ role
New Updates

COVID-19 Vaccination

The latest updates on the COVID-19 vaccination programme and pharmacies’ role
New Updates