Marketing Campaigns

The IPU advertising campaign is an important part of our communications strategy because it is how we get the message out there to the public about how much pharmacy can do for patients and aims to position the pharmacy as the first stop for healthcare advice.

File TypeImageTitlepost_modifiedFile LinkPost URL
File TypeMedicine Experts Square Version - Add your Logo HereMedicine Experts Square Version - Add your Logo Here25 November 2025https://ipu.ie/?post_type=ipu_document&p=225114Medicines Experts, Social Ads
File TypeMedicine Experts Portrait Version - Add your Logo HereMedicine Experts Portrait Version - Add your Logo Here25 November 2025https://ipu.ie/?post_type=ipu_document&p=225112Medicines Experts, Social Ads
File TypeMedicine Experts Landscape Version - Add your Logo HereMedicine Experts Landscape Version - Add your Logo Here25 November 2025https://ipu.ie/?post_type=ipu_document&p=225110Medicines Experts, Social Ads
File TypeMedicines Experts - Story - Video 3Medicines Experts - Story - Video 310 November 2025https://ipu.ie/?post_type=ipu_document&p=223156Medicines Experts, Social Ads, Video
File TypeMedicines Experts - Story - Video 2Medicines Experts - Story - Video 210 November 2025https://ipu.ie/?post_type=ipu_document&p=223153Medicines Experts, Video
File TypeMedicines Experts - Story - Video 1Medicines Experts - Story - Video 110 November 2025https://ipu.ie/?post_type=ipu_document&p=223150Medicines Experts, Social Media, Video
File TypeMedicines Experts - Square - Video 3Medicines Experts - Square - Video 310 November 2025https://ipu.ie/?post_type=ipu_document&p=223147Medicines Experts, Video
File TypeMedicines Experts - Square - Video 2Medicines Experts - Square - Video 210 November 2025https://ipu.ie/?post_type=ipu_document&p=223144Medicines Experts, Video
File TypeMedicines Expert - Square - Video 1Medicines Expert - Square - Video 110 November 2025https://ipu.ie/?post_type=ipu_document&p=223141Medicines Experts, Video
File TypeMedicines Experts 3- Social Media - Story FormatMedicines Experts 3- Social Media - Story Format10 November 2025https://ipu.ie/?post_type=ipu_document&p=223119Medicines Experts, Social Ads
File TypeMedicines Experts 2 - Social Media - Story FormatMedicines Experts 2 - Social Media - Story Format10 November 2025https://ipu.ie/?post_type=ipu_document&p=223117Medicines Experts, Social Ads
File TypeMedicines Experts 1 - Social Media - Story FormatMedicines Experts 1 - Social Media - Story Format10 November 2025https://ipu.ie/?post_type=ipu_document&p=223115Medicines Experts, Social Ads
File TypeMedicines Experts - Outdoor HeadingMedicines Experts - Outdoor Heading10 November 2025https://ipu.ie/?post_type=ipu_document&p=223111Medicines Experts, Outdoor
File TypeMedicines Experts - Radio AdMedicines Experts - Radio Ad10 November 2025https://ipu.ie/?post_type=ipu_document&p=223109Medicines Experts, Radio
File TypeMedicines Experts - Social Media Static 3- SquareMedicines Experts - Social Media Static 3- Square10 November 2025https://ipu.ie/?post_type=ipu_document&p=223107Medicines Experts, Social Ads
File TypeMedicines Experts - Social Media Static 2- SquareMedicines Experts - Social Media Static 2- Square10 November 2025https://ipu.ie/?post_type=ipu_document&p=223105Medicines Experts, Social Ads
File TypeMedicines Experts - Social Media Static 1- SquareMedicines Experts - Social Media Static 1- Square10 November 2025https://ipu.ie/?post_type=ipu_document&p=223103Medicines Experts, Social Ads
File TypeBe Well Winter - Pain VideoBe Well Winter - Pain Video31 October 2025https://ipu.ie/?post_type=ipu_document&p=177797Be Well This Winter – Think Pharmacy
File TypeBe Well Winter - Cough VideoBe Well Winter - Cough Video31 October 2025https://ipu.ie/?post_type=ipu_document&p=177794Be Well This Winter – Think Pharmacy
File TypeBe Well Winter Video - Cold VideoBe Well Winter Video - Cold Video31 October 2025https://ipu.ie/?post_type=ipu_document&p=177789Be Well This Winter – Think Pharmacy
File TypeChildren's Vaccination Campaign - Statics for Screens 4Children's Vaccination Campaign - Statics for Screens 431 October 2025https://ipu.ie/?post_type=ipu_document&p=220492Flu Campaign
File TypeChildren's Vaccination Campaign - Statics for Screens 3Children's Vaccination Campaign - Statics for Screens 331 October 2025https://ipu.ie/?post_type=ipu_document&p=220490Flu Campaign
File TypeChildren's Vaccination Campaign - Statics for Screens 2Children's Vaccination Campaign - Statics for Screens 231 October 2025https://ipu.ie/?post_type=ipu_document&p=220488Flu Campaign
File TypeChildren's Vaccination Campaign - Statics for Screens 1Children's Vaccination Campaign - Statics for Screens 131 October 2025https://ipu.ie/?post_type=ipu_document&p=220486Flu Campaign
File TypeIPU Child Flu Vaccine - Video 1IPU Child Flu Vaccine - Video 131 October 2025https://ipu.ie/?post_type=ipu_document&p=219444Flu Campaign
File TypeIPU Child Flu Vaccine - Video 2IPU Child Flu Vaccine - Video 231 October 2025https://ipu.ie/?post_type=ipu_document&p=219442Flu Campaign
File TypeIPU Child Flu Vaccine - Video 3IPU Child Flu Vaccine - Video 331 October 2025https://ipu.ie/?post_type=ipu_document&p=219440Flu Campaign
File TypeIPU Child Flu Pharmacy Leaflet31 October 2025https://ipu.ie/?post_type=ipu_document&p=219438Flu Campaign
File TypeIPU Child Flu Vaccine Materials - 30 Sec Radio31 October 2025https://ipu.ie/?post_type=ipu_document&p=219436Flu Campaign
File TypeChildren Nasal Flu Vaccine Leaflet31 October 2025https://ipu.ie/?post_type=ipu_document&p=201556Flu Campaign
File TypeKey Facts on Community Pharmacy. Every pharmacy has a private consultation room. Almost 440,000 people used this facility in one month aloneKey Facts on Community Pharmacy. Every pharmacy has a private consultation room. Almost 440,000 people used this facility in one month alone31 October 2025https://ipu.ie/?post_type=ipu_document&p=192879Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. Community Pharmacists administered almost 45% of the nasal flu vaccines in children aged 2-17 in the flu season 2022/23Key Facts on Community Pharmacy. Community Pharmacists administered almost 45% of the nasal flu vaccines in children aged 2-17 in the flu season 2022/2331 October 2025https://ipu.ie/?post_type=ipu_document&p=192877Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. In total there are 7,480 registered pharmacists in Ireland. 63.7% of pharmacists in Ireland are female and 70.5% are under the age of 45 yearsKey Facts on Community Pharmacy. In total there are 7,480 registered pharmacists in Ireland. 63.7% of pharmacists in Ireland are female and 70.5% are under the age of 45 years31 October 2025https://ipu.ie/?post_type=ipu_document&p=192873Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. On average there are 15 visits per annum to pharmacies per man, woman and child in IrelandKey Facts on Community Pharmacy. On average there are 15 visits per annum to pharmacies per man, woman and child in Ireland31 October 2025https://ipu.ie/?post_type=ipu_document&p=192871Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. In 2023 there were an estimated 92 million items dispensed by pharmacists under community drug schemesKey Facts on Community Pharmacy. In 2023 there were an estimated 92 million items dispensed by pharmacists under community drug schemes31 October 2025https://ipu.ie/?post_type=ipu_document&p=192869Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. 7 out of 8 Irish adults have been in a pharmacy within the past month. With over 2.1m visiting a pharmacy in one week aloneKey Facts on Community Pharmacy. 7 out of 8 Irish adults have been in a pharmacy within the past month. With over 2.1m visiting a pharmacy in one week alone31 October 2025https://ipu.ie/?post_type=ipu_document&p=192867Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. Community pharmacists are the most frequently accessed and most accessible primary heath care providers with over 78,000,000 visitors per yearKey Facts on Community Pharmacy. Community pharmacists are the most frequently accessed and most accessible primary heath care providers with over 78,000,000 visitors per year31 October 2025https://ipu.ie/?post_type=ipu_document&p=192865Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. There are 5,081 community pharmacists working in 1,906 community pharmacies across IrelandKey Facts on Community Pharmacy. There are 5,081 community pharmacists working in 1,906 community pharmacies across Ireland31 October 2025https://ipu.ie/?post_type=ipu_document&p=192863Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. In 2022 there were 1,400 pharmacies administered 1.3 million COVID-19 VaccinationsKey Facts on Community Pharmacy. In 2022 there were 1,400 pharmacies administered 1.3 million COVID-19 Vaccinations31 October 2025https://ipu.ie/?post_type=ipu_document&p=192861Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. Pharmacists can support you with many health initiativesKey Facts on Community Pharmacy. Pharmacists can support you with many health initiatives31 October 2025https://ipu.ie/?post_type=ipu_document&p=192859Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. Almost 9 out of 10 people say they are happy to get vaccinatedKey Facts on Community Pharmacy. Almost 9 out of 10 people say they are happy to get vaccinated31 October 2025https://ipu.ie/?post_type=ipu_document&p=192857Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. Since 2007, more than 12 significant pieces of legislation have directly influenced the practice of pharmacyKey Facts on Community Pharmacy. Since 2007, more than 12 significant pieces of legislation have directly influenced the practice of pharmacy31 October 2025https://ipu.ie/?post_type=ipu_document&p=192855Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. 96% of people are in favour of the pharmacist being able to prescribe some medicines for minor ailmentsKey Facts on Community Pharmacy. 96% of people are in favour of the pharmacist being able to prescribe some medicines for minor ailments31 October 2025https://ipu.ie/?post_type=ipu_document&p=192853Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. Pharmacists are the most trusted professionalsKey Facts on Community Pharmacy. Pharmacists are the most trusted professionals31 October 2025https://ipu.ie/?post_type=ipu_document&p=192628Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. 42% of the adult population live within one kilometer of their nearest pharmacyKey Facts on Community Pharmacy. 42% of the adult population live within one kilometer of their nearest pharmacy31 October 2025https://ipu.ie/?post_type=ipu_document&p=192626Key Pharmacy Facts
File TypeKey Facts on Community Pharmacy. 51% of patients Key Facts on Community Pharmacy. 51% of patients "Always use" the same pharmacy31 October 2025https://ipu.ie/?post_type=ipu_document&p=192624Key Pharmacy Facts
File TypeKey Facts on Community PharmacyKey Facts on Community Pharmacy31 October 2025https://ipu.ie/?post_type=ipu_document&p=191851Key Pharmacy Facts
File TypeAsk your Pharmacist LeafletAsk your Pharmacist Leaflet31 October 2025https://ipu.ie/?post_type=ipu_document&p=177787Ask Your Pharmacist
File TypeAsk Your PharmacistAsk Your Pharmacist31 October 2025https://ipu.ie/?post_type=ipu_document&p=176616Ask Your Pharmacist
File TypeThink PharmacyThink Pharmacy31 October 2025https://ipu.ie/ipu-document/think-pharmacy/Think Pharmacy

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