IPU Flu Vaccination Campaign

The IPU advertised the Flu Vaccination Campaign at the National Ploughing Championships. The 30 second ad focused on the key groups that should get the flu vaccine which includes those working with poultry, pigs and waterfowl. The potential exposure to the ad is estimated to be in the region of 277,000 people, which is the expected attendance at the Ploughing Championships over the 3-day event. You can see the ad here.