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The IPU promoted the flu vaccination for farmers and those in high-risk categories at the recent Ploughing Championships in a short, updated video. This event attracts more than 244,000 people across the three-day event, with the ad being played every 30 minutes over the 3 days. You can watch the Farm TV ad here.
In addition, the IPU Children’s Nasal Flu Radio ad, supported by AstraZeneca, is being aired from 21 October for three weeks on both national and regional radio stations. The radio ad will be further supported by a paid and an organic social media campaign which will run in conjunction with the radio ad. . All pharmacies should receive a Children’s Flu pack with this month’s copy of the IPU Review. This will contain, children’s flu stickers, a window sticker and a laminated leaflet detailing the simple process of the vaccination for children.
