Increase Brand Awareness and Sales through Social Media
The IPU introduces a one-day immersion course on how to use Facebook, Instagram and Twitter to grow your pharmacy presence online and help improve your retail sales with one of Ireland’s leading digital marketing experts in pharmacy online sales, Samantha Dooley.
• Create content and schedule your posts using specific tools
• Understand how Search Engine Optimisation (SEO) affects your visibility online and leverage your new knowledge in social media strategies
• Learn how to make sales by guiding customers through the online journey
• Develop social media strategies using the SOSTAC model
• Use proven models to plan and implement your social media strategy
• Learn how to measure the success of your campaigns through insights and analytics